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JENNIFER
LOPEZ

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Case Study: Jack Wood

Shredding the link in bio space

Jack Wood is the master of the six strings. Known for his engaging guitar content, he shares his expertise through live masterclasses and offers guidance to enthusiasts in his thriving guitar community on Skool. With a mission to help aspiring guitarists progress from beginner to pro, Jack has built a solid following of 128k on Instagram. But like many creators, Jack faced challenges converting casual viewers into committed followers and community members.

213

%

Increased visit time

15

%

Bounce Rate

21

%

Click through rate

Navigating the Noise

Before Cozmos, Jack was using traditional link-in-bio tools like LinkTree. While these tools were functional, they lacked the immersive experience Jack wanted for his followers. LinkTree's metrics reflected this: Jack’s average visit time was a mere 52 seconds, and the engagement on his page was lukewarm at best. Jack wanted more—a space that could captivate, engage, and lead to meaningful interactions with his audience.

The Results

More Than Just a Link

Since making the switch to Cozmos, Jack’s metrics have skyrocketed:

Average Visit Time

213

%

Increase

Jack’s followers are now spending 1 hour and 51 seconds on his Cozmos page, compared to just 52 seconds on LinkTree. This dramatic increase highlights the immersive, engaging nature of the Cozmos experience, keeping users hooked much longer than the traditional, flat-link experiences of other tools.

Bounce Rate

15

%

Jack's Cozmos page boasts a 15% bounce rate, significantly lower than the industry standard for link-in-bio tools, which typically hover around 30-55% depending on the platform.

Interactions

12

Interactions per visitor

Jack’s audience isn’t just browsing—they’re actively engaging with his content. The industry average for link-in-bio tools, like LinkTree, usually ranges from 2 to 4 interactions, showing that Cozmos has created a more interactive and meaningful experience for Jack’s followers.

Click-Through Rate

21

%

Jack’s Cozmos sphere has driven an impressive 21% click-through rate to his Skool community—much higher than the typical 2-4% click-through rate seen with other link-in-bio tools. This means more of his audience is converting into active community members, boosting his overall brand presence and revenue potential.

Immersive experience

Cozmos vs. Traditional Link-In-Bio Tools

The difference lies in the immersive experience. Where traditional link-in-bio tools like LinkTree offer a basic, transactional interface, Cozmos builds a journey. Jack’s followers aren't just clicking through links—they’re exploring his world, diving deeper into his content, and becoming a part of his community.

Audience engagment

Turning Casual Viewers into Engaged Learners

With Cozmos, Jack has transformed his online presence. His followers are no longer passive viewers—they’re engaged learners, spending meaningful time interacting with his content and transitioning smoothly into his Skool community. For Jack, Cozmos has done more than just improve his metrics; it has turned his online space into an interactive experience that mirrors the depth of his guitar expertise.